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Our Values
What sets us apart?

Empathy & Understanding:

We know your struggles and meet them with care.

Simplicity & Clarity:

Complex processes made simple.

Innovation & Adaptability:

Modern solutions for modern entrepreneurs.

Inclusivity & Diversity:

We embrace your unique voice and story.

Meet the Team

Marcos Valentim

Founder, CEO

Marcos Valentim is an internationally-trained lawyer, consultant, and AI governance professional dedicated to helping businesses navigate the complex intersections of law, technology, and innovation. With a strong foundation of education — including a Diploma in Business Management from VanWest College, a Diploma in Political Science from Escola de Sociologia e Política de São Paulo, and an LL.B. from Universidade Presbiteriana Mackenzie — Marcos has built a career spanning global corporations (lululemon, BASF, EY, CIBC), top law firms (Fasken, Correia da Silva Advogados, Freitas Leite Advogados), and dynamic start-ups (NeuroCog, Fulcrum Law). At GoalTech Consulting, Marcos channels this wealth of experience into providing small business owners with affordable, practical solutions that deliver real results. His mission is rooted in his own journey—one marked by significant challenges and the determination to succeed in a new country. This personal perspective fuels his passion for helping entrepreneurs and newcomers overcome obstacles and thrive in Canada. As a director of the Hispanic Canadian Chamber of Commerce (HCCC), Marcos actively supports immigrant business owners, empowering them to grow and succeed. His expertise in corporate law, contracts, cross-border tax and estate planning, and AI governance, makes him a trusted guide for those looking to establish their lives and businesses in Canada. ​What sets Marcos apart is his commitment to meaningful work. For him, success is not about social recognition but about creating lasting, positive impact. Guided by the Stoic philosophy of memento mori, he approaches every decision with purpose, focusing on professional growth, personal fulfillment, and contributions that make a difference. As Marcus Aurelius reminds us: Aurelius, M. (n.d.). Meditations (Book 2, 11). "You could leave life right now. Let that determine what you do, say, and think."

Jairo Pinilla

Consultant

Jairo Pinilla is a Colombian attorney with over ten years of professional experience in the legal field, specializing in commercial and business law. Additionally, he is specialized in business and management in Australia. Throughout Jairo has worked with prestigious law firms and in the legal departments of leading private-sector companies, gaining substantial expertise in corporate law, commercial transactions, and immigration law. He has a proven track record of providing comprehensive legal advice and strategic solutions to both domestic and international clients, ensuring legal compliance and facilitating business growth, supporting the operations and administrative development of Canadian law firms.

Bruna Reis

Marketing Coordinator

​Bruna brings her expertise in growth strategies and brand management to GoalTech. Holding a Bachelor’s degree in Journalism, an MBA in Corporate Communication, and a Commerce and Marketing Diploma, Bruna has specialized in creating targeted campaigns and tailored content for social media, strengthening companies’ online presence and enhancing their connection with their audiences. ​Additionally, Bruna has hands-on experience in partnership management, audiovisual content production, and developing creative strategies to maximize results. At GoalTech, she combines creativity, attention to detail, and a passion for innovation to help businesses achieve their goals.

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